The GMAT and the GRE are the most common standardized tests used to assess how you are going to perform in an MBA or a PhD in Business Program. The GMAT is specific to Business School Applications and the GRE is more generic, but it is used in most graduate programs. You are likely wondering what test you should take for your MBA or PhD in a Business School. What test is going to net you the best return for your effort? If you are have already have a few business courses, you understand the value of acting strategically and prioritizing your resources. So, what standardized graduate test is easier? Here is the answer: It does not matter. If you are thinking about what graduate test is easier, you are thinking about the problem completely wrong. You are thinking about only one side of the equation – your skills and capabilities to take the test. This is only the supply-side of the entrance to the Business School equation. How do I know this? I am a Professor of Innovation, Strategy, and Entrepreneurship, and know the market for PhDs in Business (and as well, the market for MBAs) pretty well. You should be thinking about the standardized tests within a marketplace of other candidates for Business School education. This means that there are both the supply-side and the demand-side of the equation. In other words, it is not only how well you perform on the GMAT and GRE, but also how well others in your cohort of applicants perform. For example, let’s say you get a 600 on the GMAT. This is an OK score, but in most situations, this score would not be high enough for a PhD in Business. However, if for some reason, the average score of all other applicants in the same year that you are applying is 550, you appear to outperform other applicants. In that rare situation, you might get into a PhD program.